There was a bit of thought put in to this. I thought right, how much would I expect to pay for Aldi/Lidl/Tesco Own Brand Orange Juice or muesli, and how much would I expect to pay for say Innocent or Tropicana Orange Juice or this is not just OJ, this is M&S OJ. Then average out between and go down a little from that.
Necro's Supermarket Sweep - THE REVEAL
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